We all know mummy blogging is starting to take off in the UK in a big way.
But how big?
In addition to new British mummy bloggers popping up all the time, the major brands are starting to take notice. In the US, consumer PR revolves around the "mommy" blogger community and of course don't make the mistake of ignoring microblogging Twittermoms.
This weekend I was invited to Dyson (along with Potty Mummy, Bush Mummy, Dulwich Divorcee, 21st Century Mummy and Violet Posy) to take a look at their vacuum cleaners with a challenge to see if we could "break them".
Take a look, they said, you don't have to write anything, and we'll give you one to test out, no strings attached.
Great move on their part because I obviously live in a vacuum and had no idea "bagless cleaners that don't loose suction" existed. I am always running out of bags for my stone-age vacuum cleaner that has the suction of an asthmatic dog. I usually end up ordering some online and they arrive, of course, after the big coffee morning or dinner party. What a relief to find out bags are passe.
As soon as my Dyson arrives, I'll let you know how I get on. I'm hoping we are going to be best friends. And that it doesn't break.
What do you think ladies? Is the face of mummy blogging going to change dramatically? Is quality going to go down as more reviews take place? Will we all benefit from third-party reviews?
